Sin City Ink & The Las Vegas Tattoo Lounges
All you can endure Tattoo Specials starting under $400.
I'm the owner of Sin City Ink in Las Vegas NV. As well as Las Vegas Tattoo Lounge, Executive Tattoo Lounge and LV Tattoo & Beauty Lounge. I am an investor/owner. This is my 5th shop. I have owned a tattoo supply shop and have been over a drug testing lab as a CEO. Currently my brother Christian and I are optimizing our smoke shops as well within our shops.
I want to share that owning a tattoo shop is a great way to invest your time and money. It's all about business smarts and being able to understand the dynamics of the shop. Your not dealing with corporate America. Many of the same principles and financial structures are the same as any business.
First off before opening any business, Some planning should go into cost, demographics and marketing.
You can search on Google key word discovery on how many people in your area, "demographic" are searching for tattoos/piercings. This will obviously give you a good indication of how high the demand is for your business.
Second. Along with purchasing equipment ie. computers, chairs, flash, etc. It makes just as much cents if not more, developing your advertising. With little to know money you can set up free local listings with Google, yellow pages, Bing, merchant circle,brown book...
You can also make or have a website built and begin creating some search traffic. It WILL take a little time for people to find your shop once you have opened one but you can always set up your web real estate and get it recognized. When you have 10 to 15 calls a day ready to come in its easy to make $$$.
Get rid of any pre-conceived ideas of how to market. throw out slogans to capture you clients attention. Throw adds on craigs list. Throw fliers to bars, clubs, Collages, everyone. Throw out low minimums for holidays and promotions. You can always raise them. Give out free things and shoot out $5 $10 $15 $20 tattoo's or piercings. When they come in they can see your minimum is $40 to $100 and then be eligible for the ridiculously low $5 $10 $15 $20 whatever. Bottom line you have to get people through your doors. One small tattoo or piercing will lead to 3 or 5 more from that persons friends.
You have to be a great marketer. Over half the tattoo community misses the importance of even having a web site. Look for your self! You have to treat this like a business and take the ego out of it.
Take care of the paper work as soon as you can. You'll need more time for everything else.
Tattoo/piercing consent forms.
File with the Secretary of State.
Decide if youll be operating as a Sole Proprietor,LLC,C Corp or other.
File with County clerk for a fictiouse name if needed.
get the paper and guidelines for the city health department.
You'll need to call business licensing.
Decide if you'll be selling anything and contact the Department of Taxation.
Prior to all this you'll want to find a location of course and then contact planning and zoning to make sure a tattoo shop is allowed in that area. "Its always cheaper taking over a pre-existing shop."
You may have to order a spore test for your autoclave. Contact 1 (800) 9 UNIMAX it will only cost you $11.00.
So here is some additional random things.
Its great money. You can bring in $18 to $26 thousand dollars easy. Your half 50% of course and that's roughly $10,000.00 before bills. Own 10 shops and you can make a million a year.
After you start the business licensing you'll probably need to contact the building inspector for clearance as well as the fire department and scheduled health inspection. The small details can hold you up weeks to months if you don't move quickly once you've made the first months rent.
Most properties will give you two to three months free rent. You have to set your expectations high.
Buy a touchscreen monitor and download flash for a less expensive way to display flash. You can buy flash on ebay and craigs list.
For god sake don't hire artists with bad ass attitudes. There a head ache and you'll loose other good artists. Treat all your artists with respect but be cognizant of there creative needs and individuality.
Set up video surveillance and an alarm system. Other tattoo shops may be jealous of the competition.
Keep perfect records. Its easy for some one who is dishonest to fudge paperwork.
Make sure you always answer the phone with enthusiasm. The other shops usually won't and that makes you shine.
There is obviously so much more. Its a great industry.
ANYONE WANTING ADVICE MAY CONTACT MYSINCITYTATTOO@YAHOO.COM ASK FOR BEAU.